Vocabulary

Vocabulary for IELTS: Word Lists, Exercises & Pronunciation

IELTS vocabulary lessons with word lists, practice exercises and pronunciation. Learn word lists for common topics and how to pronounce words correctly in English. Vocabulary  is 25% of your marks for IELTS writing and speaking and also plays a key role in listening and reading. You need to develop your English language vocabulary if you wish to crack IELTS.

Advertising

Key Ideas: Some key points for and against advertisements are:

For Advertisements:

• Advertisements can inform consumers about new products, services, and discounts that they may not have known about otherwise.
• Advertisements can help companies increase their sales and revenue, which can be good for the economy as a whole.
• Advertisements can help build brand awareness and loyalty among consumers, which can lead to long-term customer relationships.
• Advertisements can be creative and entertaining, adding value to the consumer’s experience.

    Against Advertisements:

• Advertisements can be intrusive and annoying, interrupting the consumer’s experience and making it harder to focus on other things.
• Advertisements can be deceptive, making false claims about products or services in order to persuade consumers to buy them.
• Advertisements can contribute to unrealistic beauty standards and body image issues, especially in young people.
• Advertisements can be expensive for companies to produce and air, which can drive up the cost of products and services for consumers.                               

                                                         Vocabulary

Some advanced level vocabulary words and phrases related to     advertisements:

1. 1. 1. Marketing campaign – a coordinated series of activities designed to promote a product, service, or brand
      2. Target audience – the specific group of people that a product or service is aimed at
      3. Call to action – a statement that urges the viewer or reader to take a specific action, such as making a purchase or signing up for a newsletter
      4. Brand identity – the unique characteristics, values, and personality that define a brand and set it apart from competitors
      5. Product placement – the practice of featuring a product prominently in a movie, TV show, or other media in order to increase awareness and sales
      6. Viral marketing – the use of social media, email, and other online channels to promote a product or service by encouraging people to share it with others
      7. Demographic – a particular group of people defined by age, gender, income, education, and other characteristics that can affect their purchasing behavior
      8. Incentive – a reward or benefit offered to encourage people to take a particular action, such as making a purchase or signing up for a loyalty program
      9. Market research – the collection and analysis of data about consumers and market trends in order to inform marketing strategy
      10. Influencer marketing – the use of social media influencers and celebrities to promote products or services to their followers.